Printing has been found to be 43% less annoying than the internet. Customers are often disturbed by a large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalog or a thank you note in their mail. Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters, and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
Waste: Unfortunately, printers don’t just create information that helps us in our everyday lives; they create environmental waste as well. For example, did you know if the world’s discarded printer cartridges were stacked end-to-end in one year’s time, they would circle the earth three times over?