Imagine you’ve built a great brand that is creative, and unique. But your office space is still just average. Nowadays, companies focus on branding efforts mainly on external elements such as websites and advertisements but often overlook the importance of branding with the office design.
By adding brand quality and personality to your office space you not only strengthen your brand’s values to employees but create a more cohesive brand experience across both online and offline platforms.
If your office looks like any other in your industry niche, you aren’t telling the accurate story about your brand. Here are a few things you should do to tell the right brand story with your workspace.
Company culture in office design
Your brand and culture are so complicated tied it can be hard to differentiate the two. Your culture defines who you are: your values and the message you send out to both your employees and your clients.
The laws, in turn, guide the designer into designing a space that defines how your team members, visitors, and clients feel whenever they walk into the office.
Depending on space, the interior designer can also develop multiple areas to provide for different groups while remaining true to company goals. These factors you should consider and know the importance of branding.
- If you want to deliver a high level of energy brand or innovation, use colors like red, orange and yellow. For nature, freshness, and growth branding, use green. If branding luxury, use purple. For class and honor, apply white.
- If you are using to mix colors, ensure that the color is very conservative. A mixture of two colors is usually enough. Having several colors may be appropriate if you work a funky audience.
Energetic color that reflects your brand, get it very visible in your office design interior. Don’t use too bright or too somber colors in office space. White shades are the perfect background for any workspace. The important thing is to use a color that best matches your values and product.
Don’t make the mistake of getting in just any fine work of art and fitting it on your wall designing. If it does not reflect your brand story, it will stand out as not belonging there. At worst, you turn your walls into an exhibition which isn’t exactly what you want.
A logo design is often the simplest and most recognizable symbol of the company’s brand. A logo doesn’t need to be expensive or elaborate. The important thing is to come up with something unique and relevant to your brand.
Getting your space to reflect your brand is very essential in office décor. When office interior design is done well and understand the importance of branding. It also helps you create a much-needed unique identity from the rest of the competition.